Hi! I’m Anna, and I’m pretty excited to start working with you.
I’m a digital strategist and analyst with a heated passion for analytics, Excel, and PowerPoint. That passion spills over to solving problems, telling stories, and making things make sense. I’ll bring you down a little and piss you off (numbers and accountability can be tough), but always in an endeavor to ultimately nurture your creative ambitions and business.
In my career, I’ve designed and standardized agency-wide digital Analytics & Accountability programs for Publicis Kaplan Thaler, APCO Worldwide, Burson-Marsteller, and RocketFuel Studios, and developed dozens of similar strategy and analytics approaches for Fortune 500 corporations, CPG companies, non-profits, media, and cause organizations including Proctor & Gamble, Hormel, Celestial Seasonings, Jennie-O Turkey, SPAM, the New York Stock Exchange, Exxon, and many others.
They’ve all had a few things in common:
- Approaches are 30% “analytics,” 30% business strategy, 30% brand story and 10% surprise!
- Reports don’t contain numbers, they contain insights…
- …and unless those insights are actionable, they don’t matter.
Let’s chat. Even if we’re not right for each other right now, I’d love to hear your story.