Resume

Perhaps it would be easier to check out:
LinkedIn  |  about.me/annakuhn  |  annalogika.tumblr  |  @brightkuhn  |

But here’s the ‘official’ resume, anyway:

ANNA KUHN.
Story Teller | Problem Solver | Strategist + Analyst.
.
WORK.
Analytics Lead, Proctor & Gamble Oral Care Acct. | PublicisKaplanThaler | NYC |
May 2012 – Present
  • Lead marketing analytics for global P&G Oral Care account
  • Build, grow, and promote a culture of integrated measurement & accountability within an ad agency that only recently acquired digital capabilities
Senior Analyst | Publicis Modem (now PublicisKaplanThaler) | NYC | Dec 2011 – May 2012
  • Dramatically increased client satisfaction by evolving digital media reporting best practices: Shifted focus FROM tactical CTR and impressions reporting TO reporting on impact and progress toward brand & business goals for biggest digital ad client: General Mills
Independent Consultant | Logika.cc | NYC | Oct 2011 – Present
  • Business operations consultant for NYC tech startups
  • Brand, marketing, and operations consultant for local yoga teachers and studios
Digital Business Analyst | RocketFuel Studios | NYC | July 2010 – Present
  • Oversee and enforce agency accountability for projects (through analytics, research and reporting)
  • Develop informed, comprehensive product and project strategies:
    • Lead discovery phases to fully understand clients’ positions and broad goals
    • Establish clear, specific project goals (and corresponding KPIs)
    • Translate landscape analysis and user data analysis into actionable insights
    • Develop and apply user personas and use cases to UI/UX and IA design
    • Develop and test a variety of straw man business models (where applicable)
    • Protect each project’s strategic integrity through ideation and production
  • Provide counsel to brother/sister digital start ups regarding the pitch process, research and accountability, and account/project management principles
  • Manage day-to-day client relationships + relationships with production resources and freelancers (UI/UX, dev, design)
  • Translate client goals into first draft wireframes, sitemaps and UI/UX requirements

Digital Strategist | Burson-Marsteller | Chicago/NYC | June 2008 – July 2010

  • Designed and instituted agency-wide Analytics & Accountability best practices
    • Encouraged agency adoption though tutorials to accounts team
    • Won new–and preserved existing–business by demonstrating project success and opportunity through quantitative KPIs & actionable recos.
  • Led account strategy for Burson’s biggest digital client ($3.2MM)
    • Led annual account planning process, earning 5% increase in account budget (y/y) over two consecutive recession years
    • Earned c-level client confidence through consistent reporting and strategic excellence
    • Earned my team’s (design + dev) 100% trust and loyalty by operating the account with absolute transparency internal and external of the agency
    • Successfully introduced mobile, CRM, SEO/M, and social media strategy to the account
    • Led client relations, analytics + insights, innovation, UX, production and account financials
  • Developed and presented new biz proposals and pitches
  • Served as lead integration advocate to Burson’s traditional media teams regarding “digital” as part of clients’ broader communications strategies

Online Intern | APCO Worldwide | Washington, D.C. | Aug 2007 – Sep 2008

  • Established regular Web analytics reporting and best practices for two Fortune 100 clients
  • Collaborated on design and development of APCO’s in-house Usability Testing service offering
  • Interpreted trends in UX, social media, SEO/M, to inform the discovery phase of client projects
  • Developed user scenarios and used card sorting exercises to inform IA and UX design

Marketing & Accounts Intern | Virilion | Washington, D.C. | Feb 2006 – Aug 2007

  • First developed the passion for digital analytics through regular analysis + reporting duties
  • Headed the secondary and/or primary research process for agency white papers

EDUCATION.
The George Washington University | Washington, D.C. | 2004-2008
Communication B.A. | combined minor in Fine Arts and Art History

SKILLS & EXPERIENCE.
use regularly:
Excel & PowerPoint, Facebook Insights, Google Analytics Premium, Tableau, Google Trends, AdWords, Webtrends, Quantcast, ComScore, Foresee, DynamicLogic, WordPress, Photoshop, Illustrator, Fred Wilson’s MBA Mondays

I’m familiar with:
Spotfire, Processing, AWS, SQL, Sitecore, DART, ATLAS, DoubleClick, Flite, Visible Measures

Developers and Designers have taught me to understand:
HTML, HTML5, CSS3, MySQL, APIs, Javascript, XML, Flash, .NET, RoR, Drupal, WordPress as a CMS, Tumblr as a CMS

I love:
Rock climbing, dubstep, breakfast, hand-built electronic instruments, data visualization, The Sims, bourbon