Rules number 6 and 7 in my core philosophy:
- Listen to your users…
- …and do what they tell you, rather than what you think they’re telling you!
The best way to get users to respond is to give ‘em what they want! An analytics sweep of your digital asset (whether it’s web, social, mobile, email…) is a quick way to find out a ton about your user’s preferences when it comes to UI, IA, and Content Strategy.
I’ll work with you to gut-check the effectiveness of your current asset, or to inform the design of an entirely new one! Either way, even if the customer isn’t always right, generally an audience who gets what they’re asking for is a pretty happy one.